Social media management: Westside Family Healthcare

  • Develop, execute and manage social media strategy for Westside Family Healthcare, a Delaware community health center with five locations
  • Implement engagement strategy to connect and interact with legislators, consumers, advocacy groups
  • Develop and execute paid and organic social campaigns to promote open enrollment for Affordable Care Act marketplace via Choose Health Delaware
  • Create explainer video and social media visual content with consumer messaging in English and Spanish
  • Capture and publish real-time content (photo, video) at press, fundraising and community events; interact with event participants and sponsors
  • Train staff in social media management and reporting best practices with Sprout Social social media management tool

“With Dave McGurgan and Four Dog Creative’s help we were able to build a distinctive social media presence for a nonprofit in Delaware. In a few short months, we saw incredible results and a solid return on our investment. They deployed fresh strategies that tripled the number of followers across three platforms and increased engagement by 400%. Our social media program is now our biggest marketing asset.”

Maggie Norris Bent
Health Care Professional // Community Relations & Marketing Specialist
Westside Family Healthcare