By Dave McGurgan
Photo: Tatiana Niño
Here’s a blog post I wrote for the good folks over at Demandwave about Pay Per Click (PPC) campaigns. This guide helps Pay Per Click noobs kick off and execute a successful PPC campaign.
“PPC has become an effective channel for marketers to reach target audiences in the places where they spend the most time online. As prospective buyers begin their research process, vendor websites that rank high in search results are among the top sources of information that influence their decision-making. Along with organic ranking, PPC campaigns help position businesses as key players and subject matter experts for the search queries performed.”
The Beginner’s Guide to PPC Campaign Management [Demandwave]