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Real-time content: 27th Annual 5K/10K The Westside Way

  • Captured, edited and published photos and video from community event in real-time on day of event on social media
  • Developed shot list and coordinated on-site coverage with multiple photographers and event managers
  • Delivered full set of images and videos to Westside Family Healthcare for use in future marketing materials

Explainer video: Open enrollment 2018

  • Created multilingual explainer video for open enrollment in Affordable Care Act marketplace
  • Crafted messaging on financial assistance for enrollees and promotion of in-person signup events
  • Highlighted numerous changes to open enrollment period due to unexpected reduction in advertising funding
  • Wrote script and oversaw translation into Spanish



Social Media Management: Delaware Health Information Network

  • Develop and execute social media strategy for first operational statewide health information exchange (HIE) in the U.S., DHIN.
  • Create and manage social media content calendar and written and visual content for distribution on social channels including YouTube, Facebook, Twitter and LinkedIn
  • Manage Facebook advertising including creation of campaigns, ad copy and visual creative
  • Prepare and deliver monthly social media analytics and reporting to COO and Director of Marketing

DHIN is the First Statewide HIE in the Nation Facebook.

All 46 long term care facilities in the (1) All Delaware acute care hospitals participate DOES YOURDOC DHIN- More than 1.4 million unique patients are